Taco Bell “Taco Lover’s Pass”

Taco Bell released a new subscription service allowing customers to get 1 taco a day for 30 days. The unique offering, along with our advertising efforts created a lot of buzz. So much so, I was able to watch it on SNL’s Weekend Update and hear it being discussed on the Bonfire podcast while driving to get my morning coffee, er, I mean taco.

Since a taco a day for 30 days is like a “euphoric” dream for a taco lover, we partnered with Academy Award winning director, Michel Gondry to tap into his imagination and help show us what a taco a day looks like.

We also partnered with 30 filmmakers on TikTok to show us their vision of what a taco a day for 30 days would look like. We released a different video each day for 30 days totaling over 200 million views. Here are a few of my favorites.