BRAVO “HIDDeN HOUSES”

Would you buy a house without seeing it first?

That’s the million dollar question we brought to life with a non-traditional OOH campaign promoting the premiere of Bravo’s new real estate show, “Buying It Blind.” We selected homes in the three biggest cities in the US — New York, Chicago, and Los Angeles. These hidden homes served as larger than life billboards that stopped people in their tracks and generated buzz across the country.

We also placed these “Hidden Houses” on Zillow & Trulia bringing the stunt to the digital format.