STIX OOH

Stix is a female health startup, and to help launch their new morning-after pill called “Restart,” we took a progressive stance during a pivotal time - the Roe reversal. Our goal was to pick apart the absurd realities of other laws juxtaposed to the fact reproductive rights are slowly being stripped away. These provocative OOH boards were purposely placed next to anti-abortion clinics in key trigger states.

Featured Press:
Adweek
The Wall Street Journal
Forbes
Fast Company
Harper’s Bazaar

The campaign was also shared on social receiving thousands & thousands of likes. But with a project like this, I also very much enjoy the hate.